Effective March 17, 2025, Afterpay, a buy now, pay later payment method, will join the Cash App brand for US shoppers.

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What's changing?

• Name change: Afterpay is now referred to as Cash App Afterpay for US shoppers.
• Brand change: Afterpay no longer uses the mint blue logo and now uses the same logo as Cash App.
• This change is for US shoppers only. Shoppers in the UK will continue to see the Clearpay brand and shoppers in Canada, Australia, and New Zealand will continue to see the Afterpay brand.

What do I need to know?

This rebrand should have little to no impact on your backend operations and integration on Stripe. Your payment processing, settlement, and other operations via Stripe remain unchanged. There are no changes to your fees.

What do I need to do?

Review your website and checkout flow and inspect your site for references to the Afterpay name or logo for US shoppers.

These include:

• Your checkout form
• On-site messaging on your product details page or checkout page (for example, pay in 4 with Afterpay)
• Accepted payments methods footer or sub-pages

You should update any references to the Afterpay name or logo with the new branding. If you don’t this, you can continue to accept Cash App Afterpay payments in the US, but you risk having a confusing buyer experience, since shoppers will see completely different branding when they redirect to Cash App Afterpay to finish their purchase. This could negatively impact conversion rates.

Additionally, if you’re a platform or marketplace user on Stripe, you may want to notify your business customers of these branding changes to minimize support cases. Stripe has already notified merchants who have a direct relationship with Stripe.

How do I update my checkout form?

If you’re using a Stripe hosted user interface to accept payment (for example, Stripe Checkout, Payment Links, Hosted Invoices Page, or Payment Element), you don't need to take any additional action. Stripe will handle these branding changes for you.

How do I update on-site messaging?

This depends on how you've integrated on-site messaging.

• (Recommended) You use Stripe’s Payment Method Messaging Element. In this case, Stripe will handle branding changes for you and no further action is required.
• You’re using Stripe’s deprecated Afterpay Messaging Element. This Element has been deprecated for a few years and is no longer maintained. If you’ve enabled it for US shoppers, you should remove it and replace it with the updated branding. We recommend using our Payment Method Messaging Element so you’re covered for future branding or payment offering changes.
• You’re using a custom widget. Like the option above, you’ll need to update the branding.

If you have any custom-built branding on your website that Stripe does not power, see Cash App’s developer docs for updated logos and branding guidelines.