Adaptive Pricing is a feature that you can enable from the Dashboard that converts prices to a customer’s local currency using the latest Stripe-provided exchange rates. This allows you to present prices in your customer’s local currency for 150 countries and unlock payment methods that require local currency presentment without any integration changes or paying any additional fees.
Customers see prices converted to their local currency based on their location, the exchange rate applied, and supported payment methods. They still have the option to pay in the original currency you set for your prices. All transactions are settled in one of your settlement currencies and match the price you set, regardless of the currency your customer pays in.
See our technical documentation for more details.
Enabling this feature has been shown to result in higher international revenue (averaging 17%), higher conversion, and net new sales in new markets where customers predominantly pay in their local payment methods.
You don’t directly pay any additional Stripe fees for Adaptive Pricing, as all such fees are paid by your customers. The Stripe-provided exchange rate you present to your customers includes a conversion fee of between 2-4%, increasing their purchase price by that amount. The fee applied is determined by Stripe and varies for the purposes of increasing customer conversion. Your customer won’t pay this fee if they choose to pay in your integration currency, but their bank’s exchange rate and fees may apply. For detailed information about current Stripe fees, see our pricing page.
Example:
If the mid-market exchange rate is 1 USD = 1 EUR and a US merchant sells a 100 USD item to a German customer, the Stripe-provided exchange rate applied will include a 4% conversion fee (1 USD = 1.04 EUR). In this case, the customer will be presented with the option to pay 100 USD or 104 EUR. Regardless of the customer’s currency selection, the merchant will receive 100 USD (104 EUR / 1.04), less applicable Stripe processing fees.
Stripe uses the mid-market exchange rate and applies the 2-4% conversion fee to guarantee the rate for the duration of the Checkout Session (up to 24 hours) through settlement. If the exchange rate changes by more than 5% in the first 24 hours after payment, Stripe might use the updated exchange rate to calculate your payout.
You can initiate a refund in your integration currency and Stripe refunds your customer in the currency they paid in using the same exchange rate used in the transaction. You pay nothing to cover the refund and your customer is refunded exactly what they paid.
You can enable or disable Adaptive Pricing for Checkout or Hosted Invoices on the Dashboard. Adaptive Pricing is always enabled for Payments Links sessions.
The Stripe Services terms govern your use of Adaptive Pricing.