Stripe's Optimized Checkout Suite (OCS) consists of: 1) an optimized payment surface, 2) dynamic payment methods, and 3) Link. These features help businesses maximize revenue, increase conversion, and save thousands of engineering hours:
Optimized payment surface: Businesses saw a +11.9% average increase in revenue after migrating to Stripe’s Optimized Checkout Suite. Stripe offers multiple optimized payment surfaces:
Payment Links: a full payment page that allows you to sell online by sharing a link to a page, no-code required.
Checkout: a prebuilt payment form which can be embedded on your site or served on stripe.com
Payment Element: an embeddable UI component that can be combined with other Elements to build your custom checkout experience.
Dynamic Payment Methods: With Stripe's payment surfaces, you can turn on additional payment methods directly from the Stripe Dashboard, without having to update your integration. After filtering for eligibility, Stripe will dynamically surface the most relevant payment methods using machine learning to maximize conversion. This also allows you to A/B test payment method directly from the Dashboard to measure their impact on your performance, or set custom rules for when to show which payment method.
Link: With Link you can allow your customers to auto-fill their payment information and check out in as little as six seconds. Customers are able to reuse their payment information across the Link network for a faster checkout experience, leading to improved conversion and a better customer experience.