You can change the way metrics such as MRR and Churn are calculated. It may take up to 48 hours for your updated calculations to take effect in Stripe Billing charts.
You control how coupons impact your MRR in Stripe Billing. You can decide to subtract recurring discounts from MRR, subtract one-time discounts from MRR, or both. You can do this from the Billing overview page using the Configure button. These settings will apply to subscription level coupons, line-item level coupons, and stacked coupons.
Some users choose to include the impact of coupons in order to be conservative in calculating forward-looking revenues and to account for the possibility of discounts being extended.
You can count canceled subscriptions as churn that happens at the time of cancellation or at the end of the billing cycle. This may affect your reported churn rate, churned revenue, churned subscribers, and MRR metrics.
Some users choose to count canceled subscriptions as churn at the time of cancellation to be conservative in calculating forward-looking revenues. Some users choose to count canceled subscriptions as churn at the end of the billing cycle to account for the possibility of reactivating that subscription and to more closely align with when revenue changes occur.