Impact of discounts and coupons on Monthly Recurring Revenue (MRR) in Billing

If you apply a coupon with a forever duration, the discount will apply to your Monthly Recurring Revenue (MRR). If you apply a coupon with a finite duration (i.e. once or repeating) to a subscription, your MRR is unaffected.


A 50% off coupon that has a duration of forever will halve that subscription’s MRR.