Impact of Discounts and Coupons on Monthly Recurring Revenue (MRR) in Billing
How do discounts and coupons applied to subscriptions affect my monthly revenue totals in Stripe Billing?
If you apply a coupon with a
forever duration, the discount will apply to your Monthly Recurring Revenue (MRR). If you apply a coupon with a finite duration (i.e.
repeating) to a subscription, your MRR is unaffected.
A 50% off coupon that has a duration of
forever will halve that subscription’s MRR.