Impact of Discounts and Coupons on Monthly Recurring Revenue (MRR) in Billing

Question

How do discounts and coupons applied to subscriptions affect my monthly revenue totals in Stripe Billing?

Answer

If you apply a coupon with a forever duration, the discount will apply to your Monthly Recurring Revenue (MRR). If you apply a coupon with a finite duration (i.e. once or repeating) to a subscription, your MRR is unaffected.

Example

A 50% off coupon that has a duration of forever will halve that subscription’s MRR.