How is the New Subscribers metric calculated?

New subscribers is the number of subscribers that became active for the first time during the period. This metric only counts new subscribers to paid plans and does not include subscribers to free plans or trials.

New subscribers also excludes anyone who was previously an active subscriber. These subscribers are considered reactivated and not new.

Note that the number of new subscribers is not equivalent to the number of new subscriptions. One subscriber can have multiple subscriptions but would still be counted as a single subscriber. Existing paid subscribers who add additional subscriptions will not be counted multiple times.