Common Events that Affect Monthly Recurring Revenue (MRR) Totals
What events and changes impact my Monthly Recurring Revenue (MRR) total?
The four major ways to change MRR are through new subscriptions, expansions, contractions, and churn.
This occurs when a new or existing customer starts a new active subscription, or upgrades from a free subscription to a paid subscription.
This occurs when an existing paid subscription is upgraded or modified to increase its MRR. This can happen by adding or changing a plan, increasing the quantity, or lowering a discount.
This occurs when an existing paid subscription is downgraded or modified to decrease its MRR (to a non-zero amount). This can happen by removing or changing a plan, lowering the quantity, or increasing a discount.
This occurs when an existing paid subscription is either canceled, downgraded to a free subscription, or becomes delinquent.
For recommendations on how to use Billing to increase your MRR, see Ways to grow your Monthly Recurring Revenue (MRR).